Abundant + Aligned
Welcome to the Abundant + Aligned podcast. We welcome women who are ready to live the life of their dreams. Here, we talk all things mindset, manifestation and entrepreneurship. We are on a mission to create abundance in all areas of life and playing small just isn't our jam! So if you are ready to expand your mind to the possibilities, turn off autopilot and live with intention, you are in the right place! We are abundant and aligned.
Abundant + Aligned
ADVICE FROM HER: How to raise your prices and attract premium clients ready to pay
Does your price reflect your power? Or are you secretly diluting your brand to be “affordable”?
In this unapologetically honest episode, I’m ripping the lid off one of the biggest blocks holding powerful women back in business: PRICING!!
This isn’t just about numbers. It’s about energy, identity, and how you position yourself in the frequency of success.
If you’ve been second-guessing what to charge, doubting your value, or afraid of scaring people away, this episode is your permission slip to raise your standards and raise your rates.
Inside, I dive into...
💸The four most common fears women face around pricing and how to shift each one instantly;
💸 Why raising your rates isn’t risky but rather magnetic (and how premium clients are looking for high-ticket offers);
💸 The secret reason your current price might be repelling the very people you want to attract;
💸 A powerful reframe: Your price is not a problem, it’s a portal;
💸How your pricing tells a story about your energy, your leadership, and the identity you're committed to;
This is personal development meets bold business strategy. Because when you price from your power, everything else aligns - your clients, your income, and your sense of self.
This one will rewire the way you think about value forever.
Mindset, money, energy, leadership
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🎓 See what's currently open for enrolment here or browse courses available on demand here
Welcome to the Abundant and Aligned podcast, a place where you will come to realize anything you desire is possible. I'm Jess mindset and business coach, and I'm on a mission to lead women to a life far from average. In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship and the daily habits of a woman living a life that is both successful and fun. Imagine a TED talk, but over wine. My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients and the freedom to spend your time how you choose, and if you stick with me, that will soon be your reality. I'm honored to be on the journey with you, so let's get into it. Hello and welcome back to the Abundant and Aligned podcast, and welcome to another episode as part of the advice from her series, a series that I am doing, where I'm sitting down with entrepreneurs from different industries and asking the questions on what it really takes to scale to multi six figures, seven figures per year in your business. I'm bringing the insights that I know you guys are ready for and a reminder to go and grab the entrepreneur collection, which is a bundle of trainings and resources that will compliment this series so far in that library is the business identity quiz, which will help you identify your business blocks in business sorry, your manifestation blocks in business and clear them. And then you'll also get the systems for success training, which is going to help you build out the backend systems, but also the energetic capacity to receive more in your business and the client attraction method and so much, and the opportunity to register for a VIP coaching session with me, which will be complimentary as part of the advice from her series. So you've made it this far, but just go and grab that entrepreneur collection as well by going down to the show notes below so that you get access to all of those incredible nuggets and trainings and resources that will access to all of those incredible nuggets and trainings and resources that will go alongside all of these conversations that we are having.
Speaker 1:But today we are here to talk about pricing and I wanted to make this a part of the advice from her series because I'm big on helping you work with premium clients, offer call it high ticket products and, most of all, have customers and clients pay for your worth and your value. I know raising your prices in business can come with a lot of resistance. I know it can come with a lot of fear and sometimes you feel a little bit stumped on what even to charge. So I wanted to address the elephant in the room and talk about the part in your business where you're ready to raise your prices, how to raise your prices when you're ready for it, and working through the mindset blocks that do come up when raising your prices. This is a lot of the work that I will do with you inside her empire, so I will just preface that, obviously, what you charge, the prices that you're putting on things, will depend on the services that you offer and what your actual business is. So if you're joining me in my high level mastermind, we can obviously go into this conversation in a lot more depth, but today we are just going to run through some of the common objections that come up when raising your prices how to upgrade your mindset so you feel worthy of the increase and, I guess, like a ball park on or, I guess, a method to follow to know how much to raise your prices by.
Speaker 1:So, as the title of this podcast says, price is not a problem, but rather a portal, and that's something that I want you to remember when you are looking at your prices in your business, because I know some very common objections that come up is that raising your prices will scare people off. It will narrow your pool because people won't be able to afford you anymore and it will essentially limit what's available to you. But that's because you're looking at price as a problem when it's actually a portal. I am going to explain more what I mean by that, but let's first take a look at some of the common objections that do come up with raising your prices, and I'm going to knock each one of them on the head. Number one is if I raise my price, it will scare people away. Number one is if I raise my price, it will scare people away. It will scare people away.
Speaker 1:Of course, if you raise your price, there will be people who aren't in that realm of investment. They either don't have the money or they're not prepared to spend their money at that price point. So, yeah, it will remove people, will remove people. However, in doing so, it's going to make space for the people who are prepared to pay the new price. There are people out there that are actually looking for a higher price because they've attached the value to the price tag. So they're actually sourcing people who have those premium prices, as a way to say. That is the program, the offer, the service, the product that I'm looking for. So, yes, it will scare people away, but it will make space for the people who are willing to pay that price.
Speaker 1:Which leads me to the next objection that comes up People won't be able to afford the new price, correct? People won't be able to afford the new price, correct? There are some people who either cannot afford it like they literally do not have the money or they do not see the value in that. Maybe they just hadn't made that decision within themselves that they want to invest in this particular product at that price point. However, just like there are people who won't afford it, there are so many people who can. There are so many people with money and there are so many people willing to spend money on your product, on your service, on your program. They've literally got the money in the account. They've already made the decision that this is what they want to spend that money on. They're literally looking for exactly what you offer. So there are people out there who can afford it and they're the people you want to be working with and selling to.
Speaker 1:The third objection that comes through is I'm worried that I won't deliver the value. So if I raise my prices to thousands of dollars or five figures, or even six figures, I'm worried that they won't get the value that they thought they would have got, or the experience won't match the price ticket. My answer to this objection is so simple Make sure it does. If you are putting your prices up and your prices are considered premium prices, well, make sure that you have a premium brand, make sure that you carry a premium identity, make sure that when they come into your world in whatever way that looks like for you and they pay that particular price, that they don't walk away disappointed and they walk away thinking that was the best money I have ever spent and that's up to you to create that experience. So, obviously, make sure the value matches the price tag and this is a conversation we can have inside her empire to make sure that you do have a premium brand, to make sure you do have a premium identity, which means you have every right to then charge premium prices and know that your customer or client will walk away with a premium experience that they will rave about forever and a day.
Speaker 1:The final objection I wanted to touch on is I don't know what to charge. So very likely, this episode will inspire you to increase your prices. It will probably confirm that you have been undercharging, whether you just didn't know that or you had a worthiness issue that you could increase your prices. Yeah, it could just be that you don't know what to make the new price. Again, obviously, this is industry dependent and it will depend on what you're offering, what they get access to and the energy that you are willing to exchange with them. We can talk more on that in her empire, but I would just say number one do some research. You know, have a look at other companies, other businesses in your industry, and just have a look at what they're charging. Also, go into your inner knowing and then ensure that you do some subconscious reprogramming so that you feel worthy of that price tag.
Speaker 1:I am going to talk about this a little bit more later in this episode, but a few pointers in terms of I don't know what to charge. Don't let that be a block. Like you can go and find those answers so that you do have that, um, that knowledge. So they're just some quick objections and I wanted to just to hit them on the head. Like I said, if you've come into this episode with this resistance around pricing and it feels weird for you when you hate having conversations around your price and you avoided it all costs and you'd rather just undercharge because you feel like that's how you'll get more people, I wanted to just say I hear you and I wanted to validate where you're at and just know that there is another narrative that exists. It will scare people away, but it will make space for others. There are people who can't afford it, but there are people who can. We'll make sure that you offer the value that matches the price tag and finally there is a price that you can get it up to that will feel good for you, your customer, your client and make sense within your industry.
Speaker 1:Moving to, I guess I have like three, one, two, four steps that I want to touch on today, which is like a method to raising your prices and really sitting in this energy. That price is a portal, not a problem, and when you view price as a portal, it becomes a lot easier to increase your prices and, of course, feel worthy of them. So price is not a problem, it's a portal and what I mean by that is, up until this point, you have looked at price as a thing that would scare people off. You've looked at price as a negative thing for people. You've looked at price as a problem. I'm here to say it is a portal and it represents your value. So I guess let's start there. Price represents your value.
Speaker 1:So if you were to take a look at the price of your programs, of your services, of your products, do you honestly feel that price reflects what they get? And when we ask that question, it's not so much about what they get in terms of the number of workshops in your program or the fact that you are on site with them at that wedding for seven hours, or they get this actual, tangible product. They're not just getting access to the thing, the product, the offer itself. They're getting access to you. They get to be a part of your resonance, they get to be in a room with you. They get to have that exchange with you, and inside you is a wealth of knowledge on the thing that you sell. Inside you is lived experiences, lessons, investments. You've made every book you've read, every podcast you've listened to. That's what they also get access to Not just the thing you're selling, but you come along with that and most of the time especially if you're in the coaching industry or you are a service-based business they want you. They can go and get your service. They can go and buy your product from other businesses. You're unlikely the only person doing the thing you're doing, but the reason they're going to buy from you and your business and your brand is because of everything that you and your brand are the resonance of it, and that's the energetic exchange that we're talking about.
Speaker 1:Premium shoppers are also looking for the price tag, and I personally do this when I'm looking for a business mastermind or a new business coach to work with. I'm not looking at programs or masterminds that are priced at $500. That, to me, tells me that the value isn't quite where I want it to be. I am looking for a mastermind that is at least $10,000. So the same is so in your industry. Premium shoppers are actually looking at that price tag as a representation of what they're going to get from you and your brand and the offer you have to share. And what may be happening in your world right now is your price is drawing in clients and customers that are matching that standard. Meanwhile, the premium clients that you want to be working with are stepping straight over the top of you because, while you have so much value to give and you actually are the person they should be working with, should be paying. They don't see that because of your price.
Speaker 1:And I actually had a client very recently experienced this. So she is a alcohol-free coach and she offers programs where women can work with her to become alcohol-free and she's got a 100 days membership that you go through and you learn all the things to be sober and she pitches herself as a alcohol free coach that works with those more professional women. So the entrepreneurs, the corporate girls, the successful women who are at that part in their life and they're wanting to become alcohol free. However, at that part in their life and they're wanting to become alcohol free, however, her price didn't necessarily reflect that and what she was finding is she was actually getting in conversations with women who were actually her ideal customer on paper, saying, oh my God, up until this conversation and actually talking to you, I had no idea that your membership was this good and I was actually going to look elsewhere because when I looked at the price, I didn't think that it had all of this in there and I didn't think it was actually what I was looking for. They were looking for a higher priced product because they are a premium shopper.
Speaker 1:So she actually experienced this firsthand of, yes, there are people who will walk away, but right now, I guess there are people that will walk away but right now. Or I guess there are people that will walk away but it's going to happen anyway, regardless of what your price is. But the people that are walking away we don't want them to be your dream client, and your dream client because I know you're ready to work with those premium clients are the more high caliber clients. They are the ones that are the more high caliber clients. They are the ones that are prepared to spend their money. They've already made the decision to invest with you. They are educated, they are skilled, they're knowledgeable in what you do and they're just ready to hit that pay button. But they may be the ones that are walking away when, if we raise your prices, the people who are walking away are the ones you didn't really want to work with anyway. So your price is a representation of the value and it is actually what people are looking for. Moving on to the part of that phrase where I say your price is a portal, what I mean by that and if you can view your pricing in this way, it's going to be a game changer for you.
Speaker 1:Pricing and investments is an energetic exchange for your customer and the price and once they pay that amount, it becomes a portal to a higher frequency for them. And I actually talk about this a lot in my world. When you join her empire, for example, and you pay the investment, you immediately switch to a higher frequency because of the level of investment. And when your, when your brain and your energy is at a higher frequency, you are now a match for other things at that higher frequency. And so many times women will invest in one of my offers whether it's her empire or the academy and message me soon after and say, oh my God, jess, I just signed on a new client or I just made a sale, or I just manifested this sum of money. None of that is a coincidence. It's because by making that investment, they moved up to that higher frequency and then they became a match for the things that were already at that higher frequency.
Speaker 1:So your price is an opportunity for your clients to experience that quantum leap. It's an opportunity for them to open the doors and transform in a way that they wouldn't have been able to do unless experiencing this energetic exchange. Your price will literally push them to a new level. Suddenly, price is not a problem. Suddenly, price is an expander for people. So, to summarize that section stop pricing to please, start pricing to expand. Who is literally quickly calculating what they can up their prices to?
Speaker 1:Okay, step number two to the method to raising your prices and ensuring that your price is a portal not a problem is price sets the standard, and your standards should be high. You've been undercharging for too long. You've been offering discounts for too long. You've been watering down the value that you provide to your customers for far too long. You deserve to have high standards and by raising your prices, you're saying out loud and proudly that this is where my standards are. They are high and if you want to work with me, if you want to be in my world, I need you to meet them there. I need you to come up and paying this investment is how you're going to do that, remembering there are people out there who will froth that they are obsessed with high standards. That is a turn on for them. They literally can't look away from you because of how much you own these standards, how powerful you show up and the fact that you aren't for everyone.
Speaker 1:With that being said, I came up with a phrase the other day and I've got to try and remember it. I'm going to create a content like a piece of content around this, but it is don't be the girl, don't be the saleswoman in the middle of the shopping center screaming out to people. Be the shop assistant quietly passing you the champagne in that designer store while you browse products that are worth thousands and thousands and thousands of dollars. That's the kind of energy we want within your business and within your brand, and that's the kind of energy that is so magnetic to your dream clients. So, again, there will be people who can't afford it, but they are not your people and you aren't for everyone. You are here for the customers who respect, you see, your value, have already made the decision to invest in whatever it is that you offer, and their next step is just falling in love with you and knowing that you're the one that they want to work with and pay. So you're here to work with those kind of people and raising your standards by your prices will really showcase that to people.
Speaker 1:There is the client attraction method that is available inside the entrepreneur collection. Again, just ensure you have registered for this advice from her series and you'll get automatic access to the entrepreneur collection. But inside that collection is a client attraction method and one of the steps in there is to create new assumptions of your customers. This is the kind of work that I do with my business clients inside her empire and you'll be so surprised at the negative assumptions and also I used to do this as well, which is why I've made it such a core component when it comes to client attraction. But the amount of negative assumptions we put on our audience, such as they can't afford that, it will scare them away. If I raise my prices, they will object if I don't offer a discount anymore. You are creating these assumptions, or at least putting them out there, and your clients, their behavior, whether or not they pay or buy from you, the objections they do or don't have, are simply a mirror to the assumptions that you put out. They're just being projected back to you. So inside the client attraction, inside the client attraction method. We're going to change those assumptions so that what's being held up inside that mirror are those clients that are like, just send me the link and I'm ready to buy, or DMing you, I'm in, let's go, and you'll find that the objections you get around pricing and whether or not it's the good, whether or not it's a good time for them, will minimize, if not diminish completely. So price sets the standard and your standards should be high.
Speaker 1:I then just want to move through and say your pricing and what you do in that area, and by that I mean whether or not you offer discounts and I'm not saying discounts are bad. There is a time and place for a discount, um. But if you are constantly offering discounts because you're afraid that if you don't offer a discount, people won't pay for um, buy from you, so much is being said that your price and what you do in that area says so much about your energy, and customers are drawn and you think about yourself and the people, the mentors, the brands that you're drawn to. But customers are drawn to entrepreneurs who own their power, who know they're the best at what they do and they trust that there are plenty of people out there who want what they have to offer. There is something about that energy that customers cannot stay away from and your price and again, what you're doing around that area of your business will tell us that story. So, no, I'm not saying never offer discounts again. Again, like, discounts serve a purpose and they can be really powerful when you use the right way. But if you're using discounts out of fear that they won't buy if you don't offer them, then it it's likely you are showing up in your business from that lack energy and it's going to repel your customers. So we may need to do some work on that area.
Speaker 1:If you are jumping inside her empire, and then the final part to what I want to say on the point of pricing is obviously, like what do we then raise our price to? So again, you're probably feeling pretty pumped as to wanting to raise your prices. You're starting to view price in a different light. But of course, the next and the final question is okay, like what do I make my price? Like I said at the start of this, it is very industry dependent. It will depend on what it is that you're offering which we can look at if you are joining me inside her empire.
Speaker 1:But there's three things I can say to help you determine your new price. The first one is tune within first. Ask yourself what price matches the woman I came here to be and something will come through for you. And I'm very confident that you probably already had a little nudge inside of you that it's time to raise your price and maybe you actually already know what you want to raise it to. Again, you'll be so surprised Actually probably not the amount of conversations I have with my clients. They're like I want to raise my price.
Speaker 1:I know this $3,000 program, for example, should be at least $5,000. We haven't got to say that They'll be like my program's $3,000 and I know I'm ready to raise it. What should I raise it to? And I'll always ask them well, have you thought about it? Like, do you have a little feeling inside of what it should be? 90% of the time they're like yeah, I do, I want it to be 5,000. So for you, it's probably likely that you already have that little feeling inside that you know where you want to price your services and your product and your offers. Um, that's already dropped in as a download for you. So just turn within first and see what comes through. You may get multiple different prices, which is great because we can play around with that as a bit of a sliding scale, because of course, there is more than just raising your prices. You have to actually feel worthy of them and feel like someone can like, as someone can hold onto it which we'll get to in a second but yet you may have a little needle insights. That's a good indication of what your price point needs to be.
Speaker 1:Next, the next step, of course and I mentioned this before is just doing a little bit of research. So, if you're in the coaching industry and you know you have an offer suite similar to mine, go and have a look at my website and see what I'm pricing my offers at and my programs at. Or if you're in a service-based industry, again do some research, like what are those wedding planners charging, what are those photographers charging? You know what is this supplement going for in that industry, whatever and just do a little bit of research. And then finally, once you've got your prices, based on whether it came intuitively from that inner dialogue or you went and did some research. Finally, and the most important part to this and again this is where a lot of women do get stuck is once you have that price. It's not a question of is your product or your offer worth it, because I'm confident it is. The question you need to be asking is am I ready to hold this? And that could be energetically. So just because you've raised your prices doesn't necessarily mean you feel worthy to receive that amount of money, and again, there's a lot of work we may need to do in that area to feel worthy to actually get paid that amount, also to be able to hold onto it.
Speaker 1:So a pattern a lot of entrepreneurs face is having these spikes where they have a huge month in business and then they sabotage it subconsciously so that they're back to a lower amount. And that's because they haven't actually done the work, particularly the nervous system work, to feel comfortable and safe to hold onto these amounts of money. Remember, none of this will make logical sense because consciously I know you guys want to be making more. But if you grew up in a family where there was a negative experience around money, it caused a lot of stress and anxiety. Your subconscious will do all it can to keep you away from it, for example. So we need to do a lot of nervous system work so that you actually feel comfortable holding onto money subconsciously and then also systematically.
Speaker 1:So do you have the systems in place to start to call in these premium clients? Again, are they getting a premium experience within your programs? If you offer a service, like a wedding planner or something, do they have a beautiful onboarding experience with you? Can we add a nice client pack that they get? If raising prices will bring in an influx of inquiries, do you have the systems in place to deal with those inquiries in a way where you aren't on the clock all the time, like these are some things that we can work through together, but it's a matter of am I ready to hold onto this energetically but also systematically within my business? And if you've nailed those two things on the head, then you will become a magnet to these clients that are willing to pay those higher prices. So that was all I had for today's pricing training.
Speaker 1:But to summarize, price is a portal, not a problem. And stop pricing to please, and start pricing to expand, because it will. And there are people out there who will be expanded by the higher price, who are willing to pay the higher price, who value the higher price. There they see that you're good at what you do. They see your product, your program, your offer is amazing. They're like, just take my credit card, like there are people out there and it's time that you're good at what you do. They see your product, your program, your offer is amazing. They're like, just take my credit card, like there are people out there and it's time that you draw them in and be the person that they work with.
Speaker 1:So that's that, of course, as I mentioned, if you want to go deeper with me on any of this pricing stuff, but also any of the conversations we're having inside the advice from her series or just in my world in general, remember that her empire, which is my high level business mastermind, is opening for the second intake for 2025 next week. It is by application only. There are some questions that you'll just need to fill out just to ensure that it is a good fit for both of us, but there is the wait list. Actually, no, I'm going to link the application directly for you guys in the show notes, so only those who listen to the podcast will get first dibs on that application. But if you know you want to work with me inside my high-level mastermind over six months to really scale your business to six figures, multi six figures, even the seven figure mark. You really want to create a product suite that magnetizes dream clients. You really want to ensure that your prices represent your value and feel worthy to receive them. You want to have these beautiful systems behind the scenes so that your business is based more on freedom and not just your time. Then her empire is for you. So, like I said, for you guys only, I'm going to actually link the application directly below. Complete the application.
Speaker 1:I'm so excited to get in touch with you once you do, and we start in June. We start in June. Okay, I'm going to leave that there. Stay tuned, stay plugged into the advice from her series.
Speaker 1:We have a couple more episodes coming your way, of course. Register so you get access to the entrepreneur collection and keep an eye on your emails as things are dropping in that library. I'll leave it here for now and I'll talk to you in the next one. Thank you so much for tuning into the podcast. I'm sure you're loving each and every episode and if you are, I would be so grateful if you could take just a couple of minutes to leave your review and or rating. This allows me to connect with you as I read your comment or see the review, and it also allows me to grow the show, which means more impact, more powerful guests for you guys to learn from and more women changing their life for the better. If this does align, send me a screenshot of your review or rating to hello at jessmartincomau and I'll send you a copy of my ebook for free to say thanks.